Metrics for brands and creators on Roblox

Roblox is growing — and the virtual world is growing with us. Explore performance insights, hear from some of our brand partners, and dive into our latest trend report to learn more about the immersive future.

Engagement At Scale
17.4B

hours engaged on Roblox

Data as of Q2 2024

Creator Revenue
$803M

in developer exchange distributions in the last twelve months

Data as of Q2 2024

Daily Active Users
79.5M

users on Roblox every day

Data as of Q2 2024

PLATFORM EXPERIENCES
5.3M

active experiences on Roblox

Data as of Q2 2024

CREATORS ON ROBLOX
2.5M

creators developing immersive content on Roblox

Data as of Q2 2024

Hear from creators like you

[W]ith the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way.

Nick Street, VP of Global Integrated Marketing at Vans

What excites me about these worlds is that you can make yourself any size, shape, color, and gender. You can create anything you can dream up... there’s such power in that.

Karlie Kloss, Supermodel and Entrepreneur

[W]ith the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way.

Nick Street, VP of Global Integrated Marketing at Vans

What excites me about these worlds is that you can make yourself any size, shape, color, and gender. You can create anything you can dream up... there’s such power in that.

Karlie Kloss, Supermodel and Entrepreneur