Metrics for brands & developers on Roblox

Roblox is growing — and the virtual world is growing with us. Explore performance insights, hear from some of our brand partners, and dive into our latest trend report to learn more about the immersive future.

Engagement At Scale
18.7B

hours engaged on Roblox

Data as of Q4 2024

DEVELOPERS ON ROBLOX
2.8M

developers creating immersive content on Roblox

Data as of Q4 2024

Daily Active Users
85.3M

daily active users on Roblox every day

Data as of Q4 2024

PLATFORM EXPERIENCES
6.0M

active experiences on Roblox

Data as of Q4 2024

Developer Revenue
$923M

in developer exchange distributions in the last twelve months

Of the millions of creators monetizing on Roblox, over 24.5K are part of our Devex program, with the median creator receiving $1,575 USD during the twelve months ended Dec 31, 2024.

Hear from creators like you

[W]ith the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way.

Nick Street, VP of Global Integrated Marketing at Vans

What excites me about these worlds is that you can make yourself any size, shape, color, and gender. You can create anything you can dream up... there’s such power in that.

Karlie Kloss, Supermodel and Entrepreneur

[W]ith the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way.

Nick Street, VP of Global Integrated Marketing at Vans

What excites me about these worlds is that you can make yourself any size, shape, color, and gender. You can create anything you can dream up... there’s such power in that.

Karlie Kloss, Supermodel and Entrepreneur