Metrics for brands & developers on Roblox

Roblox is growing — and the virtual world is growing with us. Explore performance insights, hear from some of our brand partners, and dive into our latest trend report to learn more about the immersive future.

Engagement At Scale
27.4B

hours engaged on Roblox

Data as of Q2 2025

DEVELOPERS ON ROBLOX
3.1M

developers creating immersive content on Roblox

Data as of Q2 2025

Daily Active Users
111.8M

daily active users on Roblox every day

Data as of Q2 2025

PLATFORM EXPERIENCES
6.7M

daily active experiences on Roblox

Data as of Q2 2025

Developer Revenue
$597.9M

in developer exchange distributions in the last six months

Data as of Q2 2025

Hear from creators like you

[W]ith the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way.

Nick Street, VP of Global Integrated Marketing at Vans

What excites me about these worlds is that you can make yourself any size, shape, color, and gender. You can create anything you can dream up... there’s such power in that.

Karlie Kloss, Supermodel and Entrepreneur

[W]ith the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way.

Nick Street, VP of Global Integrated Marketing at Vans

What excites me about these worlds is that you can make yourself any size, shape, color, and gender. You can create anything you can dream up... there’s such power in that.

Karlie Kloss, Supermodel and Entrepreneur