Overview
Immersive experiences encapsulate the best of what Roblox has to offer: social connection, self-expression, and imaginative exploration. For brands looking for a long-term investment or those with established IP partnerships, building your own persistent destination is the ultimate opportunity to live, breathe, and evolve along with your audience.
A Virtual Realm of Endless Opportunity:
A persistent experience allows you to engage global audiences over time and drive deep, long-lasting connections.
Always on, always immersive
Drive long-term engagement with global audiences when you activate on the largest immersive platform.
Telling your brand's unique story
Craft engaging storylines with exciting conclusions to mesmerize your audience and drive brand love on an epic scale.
Extending your IRL impact
Maximize your property's impact with virtual watch parties, meet & greets, and memorable experiences unique to Roblox.
Opportunities for authentic connections
Tap into nostalgia, buzz, and anticipation to craft immersive experiences that people will truly love.
Updates they'll come back for
Maintain regular content updates to drive new waves of experience visits and prolong your impact for years to come.
The Experience Process
01
Plan
Determine your experience's goals, establish a budget, and identify your internal or external development partner.
02
Create
Work alongside your development team to build the immersive world and create an experience that is both authentic and highly engaging.
03
Promote
Promote your experience across Roblox using our Advertising formats and external media channels to drive massive initial traffic.
04
Elevate
Commit to ongoing maintenance, game development, and regular content updates to foster long-term community growth and sustain engagement.
Related Solutions
Enhanced Video Templates
Turn standard brand assets into an immersive 3D world quickly, often unlocked with investment in a Homepage Feature.
Integrations with Brand Link
Partner with trusted creators to embed your brand authentically into existing, popular experiences for immediate brand lift and engagement.