Roblox Solution

Experiences

Overview

Immersive experiences encapsulate the best of what Roblox has to offer. Social connection, self-expression, imaginative exploration — however you activate, people will visit your experience for years to come on the world’s largest immersive platform.

01

Connect

Assemble your team or connect with an external development partner.

02

Create

Create a master plan and goalposts for your immersive experience journey.

03

Promote

Build hype ahead of launch with early press access and influencer support.

04

Elevate

Complete necessary updates and track performance over time with Roblox metrics.

A virtual realm of endless opportunity

Telling your brand’s unique story

Craft engaging storylines with exciting conclusions to mesmerize your audience and drive brand love on an epic scale.

Extending your IRL impact

Maximize your property’s impact with virtual watch parties, meet & greets, and memorable experiences unique to Roblox.

Always on, always immersive

Drive long-term engagement with global audiences when you activate on the largest immersive platform.

Opportunities for authentic connections

Tap into nostalgia, buzz, and anticipation to craft immersive experiences that people will truly love.

Updates they’ll come back for

Maintain regular content updates to drive new waves of experience visits and prolong your impact for years to come.

Discover inspirations from successful brand activations

H&M: Engage & Immerse

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FASHION & BEAUTY

NHL: Reach & Fandom

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SPORTS

NARS: Reach & Long View

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FASHION & BEAUTY

H&M: Engage & Immerse

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FASHION & BEAUTY

Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: Getting Started

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Getting Started
Solution 101

How to Make Meaningful Connections on Roblox

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Getting Started
Brand Guide

Activating on Roblox: Brand Safety

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