Overview
In a dynamic move to champion sustainability and captivate Gen Z, H&M joined forces with Roblox, leveraging the power of Immersive Ads to drive people to their experience, Loooptopia. Roblox linked H&M with the digitally fashion-forward and socially conscious Gen Z audience, marking a groundbreaking union that ignited a massive wave of engagement and impact.
Activation highlights
Inside the experience
Exclusive virtual merch
Engaging environments
Hype-building mysteries
Self expression front and center