Fashion-beauty

H&M: Engage & Immerse

Overview

In a dynamic move to champion sustainability and captivate Gen Z, H&M joined forces with Roblox, leveraging the power of Immersive Ads to drive people to their experience, Loooptopia. Roblox linked H&M with the digitally fashion-forward and socially conscious Gen Z audience, marking a groundbreaking union that ignited a massive wave of engagement and impact.

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Approach

Success Metrics

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net new users to Loooptopia from portal ads as of June 2023

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portaled visitors as of June 2023

0K

incremental hours engaged as of June 2023

Through H&M Loooptopia we are creating a digital fashion world where we encourage sustainable actions through recycling and trading while also aiming to positively impact self-expression for future generations.

Helena Kuylenstierna, Global Director at H&M Kids

H&M’s approach to reach Gen Z on Roblox

H&M set its sights on captivating Roblox’s digitally fluent Gen Z audience, boosting engagement among people and spurring a strong likelihood that they would recommend H&M to a friend. They crafted a playful, educational, and shareable environment that invited people to join from other experiences in a seamless and non-disruptive manner, fostering a sense of discovery and lasting connection.