InspirationFASHION & BEAUTYH&M

H&M: Engage & Immerse

Overview

In a dynamic move to champion sustainability and captivate Gen Z, H&M joined forces with Roblox, leveraging the power of Immersive Ads to drive people to their experience, Loooptopia. Roblox linked H&M with the digitally fashion-forward and socially conscious Gen Z audience, marking a groundbreaking union that ignited a massive wave of engagement and impact.

Activation highlights

Inside the experience

Exclusive virtual merch

Engaging environments

Hype-building mysteries

Self expression front and center

Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: Audience Insights

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Getting Started
Solution 101

How to Create a Virtual Economy on Roblox

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Getting Started
Solution 101

How to Set Up Shop on Roblox

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