Getting Started
Solution 101

How to Create a Virtual Economy on Roblox

Regardless of your audience’s niche or trend-worthy passion, brands can create deep, long-lasting connections and brand love with avatar items.

Resource Highlights

01

Discover avatar items on Roblox and how they fuel self-expression.

02

Customize avatar items and empower creativity.

03

Learn tips and strategies for creating avatar items — the options are limitless.

04

Get started designing avatar items that resonate with your audience.

Discover inspiration from successful brand activations

NHL: Reach & Fandom

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SPORTS

Paramount: Launch & Fandom

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ENTERTAINMENT

Twice: Reach & Fandom

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MUSIC

NHL: Reach & Fandom

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SPORTS

Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: The Virtual Economy

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Getting Started
Solution 101

How to Make Meaningful Connections on Roblox

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Getting Started
Brand Guide

Activating on Roblox: Audience Insights

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