Getting Started
Solution 101

How to Create a Virtual Economy on Roblox

Regardless of your audience’s niche or trend-worthy passion, brands can create deep, long-lasting connections and brand love with virtual goods.

Resource Highlights

01

Discover virtual goods on Roblox and how they fuel self-expression.

02

Customize virtual goods and empower creativity.

03

Learn tips and strategies for creating virtual goods — the options are limitless.

04

Get started designing virtual goods that resonate with your audience.

Discover inspiration from successful brand activations

NHL: Reach & Fandom

VIEW DETAILS
SPORTS

Paramount: Launch & Fandom

VIEW DETAILS
ENTERTAINMENT

Twice: Reach & Fandom

VIEW DETAILS
MUSIC

NHL: Reach & Fandom

VIEW DETAILS
SPORTS

Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: The Virtual Economy

Read More
Getting Started
Solution 101

How to Make Meaningful Connections on Roblox

Read More
Getting Started
Brand Guide

Activating on Roblox: Audience Insights

Read More