How to Make Meaningful Connections on Roblox
Establish your brand presence on Roblox by integrating with existing experiences and events, showcasing your brand where people already are.
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Discover ways to make a big impact and engage new audiences on Roblox.
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Customize for your brand’s value and get inspired to launch.
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Learn tips and strategies using integrations already on Roblox.
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Get started and measure success.
Build connections with integrations on Roblox
Hundreds of brands are activating on Roblox and finding unique ways to add value to the community. The excitement is contagious, with 85.3 million daily active users (DAUs) showing up on Roblox to create, play, work, learn, and connect with each other in experiences built by our global community of developers.*
Brand activations on Roblox come in various forms and offer success at any scale. An integration — which is essentially a branded mini-experience, sponsorship, or shopping experience — is placed in one or several existing experiences that the Roblox community already loves. It can serve as an accessible entry point for brands to partner with trusted Roblox developers, allowing them to test, learn, and explore the possibilities on the platform before committing to a more permanent, evergreen experience.
* Data as of Q4 2024
** Data as of Q4 2024. Brand activations are the number of brand activities on the Roblox platform that are either facilitated by Roblox’s developer community or directly by the brand. A brand/partner can have more than one activation at any given time.
Key takeaways of this guide:
- Expanding a brand’s reach and engaging new audiences with integrations
- Driving impact with tips, tricks, and best practices
- Initiating the integration process
Tips & tricks
Create urgency by activating a limited-time event or integration within an immersive environment to drive awareness with the community.
Immersive experience on Roblox, Teenage Mutant Ninja Turtles: Mutant Mayhem, Paramount Pictures
