Overview
Shipt, the grocery delivery company, embarked on a groundbreaking initiative to transform the back-to-school shopping experience into an electrifying adventure. By strategically integrating within Voldex's Driving Empire, a popular Roblox racing experience boasting more than one million daily active users (DAUs), Shipt successfully tapped into its vast audience and saw engagement soar.*
* Voldex data as of July 2023
Activation highlights
Inside the experience
Dynamic environments
Pushing IRL boundaries
Engaging with competition
Opportunities for immersion