Retail-ecommerce

Shipt: Engage & Immerse

Overview

Shipt, the grocery delivery company, embarked on a groundbreaking initiative to transform the back-to-school shopping experience into an electrifying adventure. By strategically integrating within Voldex's Driving Empire, a popular Roblox racing experience boasting more than one million daily active users (DAUs), Shipt successfully tapped into its vast audience and saw engagement soar.*

Approach

Success Metrics

0M+

visits from July 7–21, 2023

0M

minutes of users delivering items as of July 2023

0

creator-generated YouTube videos with thousands of views as of November 2023

We wanted to create unique, value-oriented experiences for the 2023 school season in a way that instilled connectivity for our key consumers — which in this case are millennial parents and their children — by identifying moments where we could take the stress out of this time and create connection and fun in a meaningful way. This was a great way to put kids and their parents in the driver's seat of this experience.

Alia Kemet, Shipt CMO

Fueling excitement among virtual families

With 77% of American parents playing video games with their kids regularly, Shipt decided to create a two-week-long back-to-school shopping experience within Roblox’s popular racing experience, Driving Empire. By building within an already successful, contextually aligned, and high-octane experience, Shipt could connect with today’s digitally fluent Gen Z users and their parents ahead of a popular shopping season.