Integrations
Overview
Roblox integrations allow brands to add value to popular immersive experiences. Through Roblox Brand Link, we partner you with top creators behind the platform's most popular experiences—developers who know how to authentically embed your brand into gameplay.
Pair these integrations with our scaled media formats to deliver campaigns that reach millions and resonate deeply. Your brand doesn't just get seen. It gets experienced.
Drive Extensive Impact with Integrations:
Integrations allow your brand to move beyond passive exposure and become a welcome part of the user experience, driving brand lift and long-term engagement.
Work with the Roblox community
Develop partnerships with seasoned Roblox developers and gain insider knowledge on what players love on the platform.
Connect with Engaged Audiences
Leverage existing hype for popular experiences to jumpstart brand awareness with audiences ready to participate. 76% of Gen Z users feel more positively about a brand when it creates immersive experiences.
Connect with Engaged Audiences
Leverage existing hype for popular experiences to jumpstart brand awareness with audiences ready to participate. 76% of Gen Z users feel more positively about a brand when it creates immersive experiences.
Power Your Brand Metrics
Campaigns integrated through Brand Link see a 13%+ increase in purchase intent among exposed users (Platform brand-lift norms).
Elevate Your Engagement
Take notes throughout your integration and analyze how its performance can inform your next move on Roblox.
Drive Excitement On and Off Roblox
Promote your integration across social media platforms and maximize your reach with big-name endorsements.
The Integration Process
Roblox Brand Link offers a seamless approach to finding the right creator and launching your playable moment.
01
Connect
Explore active experiences or reach out to a Roblox representative to be matched with seasoned creators best fit to deliver outcomes based on your goals.
02
Create
Work alongside your chosen developer as they develop proposals built to authentically embed your brand within their popular experience.
03
Promote
Generate buzz for your launch by promoting on Roblox and beyond as part of a 360-degree strategy.
04
Monitor
Measure your integration's success with insightful performance metrics like Visits, Impressions, and Time Spent.
Discover inspirations from successful brand activations
Get resourceful with these activation insights
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