Getting Started
Brand Guide

Activating on Roblox: Getting Started

Tap into the unique potential of your brand, talent, or franchise, and learn how Roblox can prepare you for the future of immersive engagement.

A translucent cube rests on its corner on a rippling, lined black surface.
Resource Highlights

01

Get to know Roblox as a platform and visualize your brand in an immersive environment.

02

Get inspired by successful brand activations from early Roblox adopters in your industry.

03

Plan your launch for your brand’s Roblox activation and connect with a platform developer.

04

Start creating — and collaborate with your brand’s development team on promotional strategies.

Discover inspiration from successful brand activations

Paramount: Launch & Fandom

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NHL: Reach & Fandom

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Twice: Reach & Fandom

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MUSIC

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Get resourceful with these activation insights

Getting Started
Solution 101

How to Create a Virtual Economy on Roblox

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Getting Started
Brand Guide

Activating on Roblox: Partnering with Developers

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Getting Started
Brand Guide

Activating on Roblox: Brand Safety

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