Activating on Roblox: Brand Safety
Roblox promotes safety for global audiences, developers, and brands. Learn how to develop a Roblox activation aligned with your brand’s safety goals.
01
Explore safety features that reinforce civility and protect audiences, developers, brands, and artists in the future of immersive media.
02
Learn age-specific protections on Roblox that align with policies from global regulatory organizations.
03
Dive into brand safety on Roblox and learn how the platform is an industry leader for safety tools.
04
Create your brand safety strategy with developer-friendly technology and features that empower a safe and civil platform.
As the largest immersive platform for connection and communication, Roblox creates opportunities for brands to deeply connect with audiences in virtual spaces. Approximately 85.3 million active users show up on the platform every single day to explore 6 million active experiences* — and Roblox is growing, thanks to constant innovation from millions of developers. The thriving Roblox community pushes physical boundaries and connects people around the world using immersive experiences and avatar items to reflect their unique identities.
Safety and civility are foundational to everything we do as our community and platform continue to grow. That’s why we’ve always made it a priority to support our community members — including brands — as they connect and create in a space that is welcoming, safe, inclusive, and respectful. We’ve spent more than a decade building a stringent safety system and policies, and we’re proud to continuously evolve as our community grows.
* Data as of Q4 2024
In this guide, you’ll learn:
- Our vision for safety and civility on Roblox
- Tools and resources to support brand safety on the platform
- How to create an effective strategy for your brand on a safe and civil platform
* Data as of Q4 2023
** Data as of Q3 2023
Tips & Tricks
Check out other brand activations to see how Roblox safety standards foster creativity across virtual spaces and ensure the right audiences see the right content.
