InspirationENTERTAINMENTParamount Pictures

Paramount: Launch & Fandom

Overview

To reach new audiences for its 2023 release of Teenage Mutant Ninja Turtles: Mutant Mayhem (TMNT), Paramount Pictures created an immersive trailer ad campaign on Roblox. In this lightweight yet effective experience, people were transported to the movie for an underground pizza party. Paramount then launched a persistent experience with an ongoing content strategy, encouraging people to return again and again.

Activation highlights

Inside the TMNT immersive experience

Immersive portal transportation

Virtual hangout opportunities

Authentic fan connections

Action-packed immersion

Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: Getting Started

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Getting Started
Solution 101

How to Advertise on Roblox

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Getting Started
Solution 101

How to Create a Virtual Economy on Roblox

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