Overview
To reach new audiences for its 2023 release of Teenage Mutant Ninja Turtles: Mutant Mayhem (TMNT), Paramount Pictures created an immersive trailer ad campaign on Roblox. In this lightweight yet effective experience, people were transported to the movie for an underground pizza party. Paramount then launched a persistent experience with an ongoing content strategy, encouraging people to return again and again.
Activation highlights
Inside the TMNT immersive experience
Immersive portal transportation
Virtual hangout opportunities
Authentic fan connections
Action-packed immersion