How to Advertise on Roblox
Discover Roblox’s diverse ad formats to connect your brand with millions of engaged users on the platform. Explore proven strategies to boost visibility and drive meaningful engagement.
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Discover the power of ads to reach & engage users 13+ on Roblox
Want to boost your brand’s visibility in immersive spaces where 85.3 million daily active users engage every day?* Roblox users spend 2.4 hours per day exploring Roblox.* With 61% of them over the age of 13, Roblox ads offer a unique opportunity to drive awareness and intent of this audience.*
Amplify your brand awareness through immersive in-experience ad formats such as Rewarded Video and Billboards. Drive targeted traffic to your brand’s presence on Roblox with Search Ads, Sponsored Experiences, Portal Ads, and Premium Home formats. Each ad format is designed to connect your brand with Roblox’s highly engaged audience, creating memorable interactions that translate to real brand affinity and conversion.
Advertising on Roblox isn't just an idea to roll out in the future — it's a proven strategy ready to activate now. In fact, 90% of advertisers say that advertising in similar environments, such as games, helps them drive engagement with consumers that are challenging to reach elsewhere.
Ready to see how other brands are developing their Roblox ad strategy? From building excitement around events to extending their presence into virtual culture, brands are uncovering opportunities to establish visibility with and engage an active audience.
Key takeaways of this guide:
- Reaching actively engaged audiences
- Choosing between different ad formats
- Leveraging tips that can optimize your ad performance
Tips & tricks
