Overview
NARS Cosmetics used Roblox to connect with a Gen Z and Millennial audience expanding its presence in the booming immersive realm. With 85.3 million daily active users (DAUs), Roblox was the perfect place for NARS to create a campaign for deep engagement.* Following the successful launch of NARS Color Quest, they returned to the platform again with NARS Sweet Rush.
* Data as of Q4 2024
Activation highlights
Exclusive avatar items
Innovative social media feed
Inside the experience
Unique experience characters
Engaging quests in immersive worlds