InspirationFASHION & BEAUTYNARS Cosmetics

NARS: Reach & Long View

Overview

NARS Cosmetics used Roblox to connect with a Gen Z and Millennial audience expanding its presence in the booming immersive realm. With 85.3 million daily active users (DAUs), Roblox was the perfect place for NARS to create a campaign for deep engagement.* Following the successful launch of NARS Color Quest, they returned to the platform again with NARS Sweet Rush.

* Data as of Q4 2024

Activation highlights

Exclusive avatar items

Innovative social media feed

Inside the experience

Unique experience characters

Engaging quests in immersive worlds

Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: The Virtual Economy

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Getting Started
Solution 101

How to Set Up Shop on Roblox

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Getting Started
Solution 101

How to Build Engaging Brand Experiences on Roblox

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