InspirationFASHION & BEAUTYNARS Cosmetics

NARS: Reach & Long View

Overview

NARS Cosmetics used Roblox to connect with a Gen Z and Millennial audience expanding its presence in the booming immersive realm. With 79.5 million daily active users (DAUs), and Gen Z as the top spending age group, Roblox was the perfect place for NARS to create a campaign for deep engagement.* Following the successful launch of NARS Color Quest, they returned to the platform again with NARS Sweet Rush.

* Data as of Q2 2024; the age range for Gen Z users is 11–26

Activation highlights

Exclusive avatar customizations

Innovative social media feed

Inside the experience

Unique experience characters

Engaging quests in immersive worlds

Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: The Virtual Economy

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Getting Started
Solution 101

How to Set Up Shop on Roblox

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Getting Started
Solution 101

How to Build Engaging Brand Experiences on Roblox

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