Getting Started
Brand Guide

Activating on Roblox: The Virtual Economy

Explore the vibrant virtual economy on Roblox and identify how your brand can drive engagement and performance.

RESOURCE HIGHLIGHTS

01

Discover the virtual economy on Roblox powered by thriving communities of people, creators, artists, and brands.

02

Identify monetization opportunities on Roblox Marketplace — and inside immersive experiences.

03

Dive into the Marketplace and express your brand, foster collaboration, scale R&D, and unlock revenue.

04

Brainstorm your brand strategy for entering the Roblox virtual economy.

Discover inspiration from successful brand activations

Paramount: Launch & Fandom

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RETAIL/E-COMMERCE

Twice: Reach & Fandom

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MUSIC

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Get resourceful with these activation insights

Getting Started
Solution 101

How to Create a Virtual Economy on Roblox

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Getting Started
Solution 101

How to Set Up Shop on Roblox

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Getting Started
Brand Guide

Activating on Roblox: Getting Started

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