Overview
Popular K-pop group TWICE wanted a place where people could celebrate their fandom in a creative environment unlike anywhere else. They chose Roblox for its unique engagement opportunities, utilizing band meet & greets, merch, and avatar emotes to delight a global audience with 77.7 million daily active users (DAUs).*
* Data as of Q1 2024
Activation highlights
Inside the experience
Exclusive virtual merch
Virtual performances
Member meet & greets
Pushing IRL boundaries