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Activating on Roblox: Partnering with Developers

Learn how brands can partner with a developer to meet and exceed goals — now and in the future on Roblox.

Activating on Roblox: Partnering with Developers

01

Explore the platform and consider how a developer can bring your brand to life on Roblox.

02

Determine goals for your Roblox activation and prepare to share them with developers.

03

Connect with developers, ask meaningful questions, and discuss your vision for your activation.

04

Choose a developer and begin establishing a timeline for executing your Roblox strategy and ongoing optimizations.
EXPLORE THE PLATFORM
Bring your ambitions to life
Brands are forging deep connections with people on Roblox through the entire suite of Roblox solutions. But how did they get started on the platform? And how did those brands get started with a Roblox developer?

Some brands have in-house teams capable of developing an immersive experience, but most brands choose to partner with Roblox developers who already have a powerful connection with the platform. There are 2.8 million developers active on Roblox — and with their expert grasp on virtual spaces and community engagement, these developers bring specialized skill sets that can help brands translate goals into measured results.* From exciting themed environments to surreal fandom hubs, developers can elevate brands on Roblox with their masterful attention to virtual detail.

So how do brands find, contact, and get started with developers? Brands can discover and reach out to developers directly, connect through the Roblox Partner Program — a group of industry leaders with experience on the platform — and make contact through our talent hub. Both the Roblox Partner Program and our talent hub can connect your brand with a team and help you craft a strong platform presence.

* Data as of Q4 2024

In this guide, you’ll learn how to:

  • Identify goals for your brand’s Roblox activation
  • Connect with developers in our community and have valuable conversations with them
  • Choose a developer that aligns with your brand’s goals
Tips & tricks
Consider exploring the Roblox platform and identifying immersive experiences you find inspiring. Brands can reach out to developers of the experiences that closely align with their brand goals. 

Get resourceful with these activation insights

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