Overview
From video ads to dynamic homepage placements, our Immersive Ads foster deep connections with people while driving discoverability and engagement at scale. Ads on Roblox are a natural extension of the platform, built in deep partnership with our creator community, making them feel like a value-add, not a disruption. This is how you reach Gen Z where they are actively participating.
Solutions for Every Objective:
We offer scalable, programmatic ad solutions designed for high performance and measurable outcomes, allowing you to move from custom builds to always-on media.
High-performance video
Reach players with video formats designed for opt-in attention and native, in-world visibility.
Rewarded Video
Full-screen video ads users choose to watch in exchange for in-game currency or items. Delivers 90% completion rates and 95% viewability. This level of engagement turns a typical ad view into a value exchange.
Billboard Video
Video and display ads seamlessly integrated into high-traffic zones within top games. Your message becomes part of the environments users actively explore, with 70%+ viewability packages available.
Premium homepage + discovery formats
Command discovery and drive highly-relevant traffic to your destination experience.
Homepage Hero
Premium, above-the-fold placement dominating Roblox's homepage for 24 hours. Perfect for major launches.
Homepage Feature (Beta)
Premium placement driving to a branded destination experience built on our proven templates. Plug in your assets—no custom world-building required.
Homepage & Search Tiles
Performance-driven tile placements across Home and Search pages, catching users in "discovery mode" to drive them to your experience or integration.
Our Advertising Process
01
Brainstorm
Determine how you'd like to advertise by choosing from our suite of video, homepage, or search formats.
02
Design
Create a compelling asset that will drive action and foster audience connections, using guidelines provided by Roblox.
03
Launch
Upload your creative and deploy your campaign using programmatic access or managed service, leveraging our Programmatic Partnerships.
04
Optimize
Measure your ad's performance using third-party verification partners like IAS, DoubleVerify, and Kantar to connect activity to full-funnel business objectives.
Extend your reach across virtual spaces
Drive unparalleled brand awareness
Get discovered by millions of people every day with ads strategically placed in popular experiences, integrations, and search results on Roblox.
Engage with an active audience
Drive discovery of an experience, integration, or event with ads that are immersive, not disruptive.
Build brand affinity like never before
Feature high-fidelity brand content across Roblox for users to see and engage with.
Leverage strategies from the experts
Use powerful insights and drive engagement with industry-leading members of the Roblox Partner Program.
Invest with Confidence: Safety and Measurement. Extend your reach across virtual spaces
Programmatic Access
Unlock scaled, global demand across major DSPs, including Magnite, Index Exchange, and Display & Video 360.
Brand Suitability Suite
Invest with confidence and control through Suitability Tiers, Age & Geo controls, and Industry Partnerships with leaders like IAS and DoubleVerify for independent verification.
Full-Funnel Measurement
Connect Roblox to outcomes through Audience Verification (iSpot.tv, Nielsen), Incrementality (iSpot.tv), and Business Outcomes (Kantar, Cint).
Targeting
Utilize Programmatic targeting for 18+ inventory and Contextual targeting for all eligible users (13+).