Roblox Solution

Shopping experiences

Overview

Shopping experiences elevate IRL commerce with innovative try-on features, seamless connections to Roblox Marketplace, and scaled discoverability of virtual goods. These immersive spaces enable curated collections that build brand love — and drive revenue.

01

Plan

Determine your shopping experience's goals, set your budget, and connect with a developer.

02

Experiment

Collect information from the Marketplace and decide what you’ll sell in your shopping experience.

03

Curate

Kick off production with your shopping experience and begin creating the virtual goods you’ll sell.

04

Promote

Connect Immersive Ads to your shopping experience to maximize discoverability across Roblox.

An immersive hub for brand exploration

Buzz-worthy storefronts

Get creative with your own customizable storefront and show off your brand, products, and upcoming launches.

Built for discoverability

Leverage integrated features like Immersive Ads to promote your shopping experience within Roblox Marketplace and inside experiences.

Endless creative opportunities

Design your shopping experience and virtual collections to create a unique solution that sets your brand apart on the platform.

A venue for social hangouts

Create shareable moments and enable socialization with selfie features, group shopping perks, and engaging environments.

Actionable purchase incentives

Encourage your visitors with try-and-buy features that delight immersive shoppers and inspire IRL purchase behaviors.

Discover inspirations from successful brand activations

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Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: Getting Started

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Getting Started
Solution 101

How to Set Up Shop on Roblox

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Getting Started
Brand Guide

Activating on Roblox: Audience Insights

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