Getting Started
Brand Guide

Activating on Roblox: Audience Insights

Delve into the mindsets, interests, and behaviors of the Roblox audience — and learn how your brand can forge deep connections with Gen Z.

Resource Highlights

01

Get curious about Roblox and learn how the platform meets the unique interests of a massive audience.

02

Activate demographic insights on Roblox and introduce yourself to Gen Z.

03

Learn motivations and behaviors of Gen Z on Roblox, then strategize how to add value.

04

Connect to Roblox solutions that your brand can begin activating today.

Discover inspiration from successful brand activations

NHL: Reach & Fandom

View Details
SPORTS

NARS: Reach & Long View

View Details
FASHION & BEAUTY

H&M: Engage & Immerse

View Details
FASHION & BEAUTY

NHL: Reach & Fandom

View Details
SPORTS

Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: Getting Started

Read More
Getting Started
Solution 101

How to Build Engaging Brand Experiences on Roblox

Read More
Getting Started
Solution 101

How to Create a Virtual Economy on Roblox

Read More