Getting Started
Brand Guide

Activating on Roblox: Audience Insights

Delve into the mindsets, interests, and behaviors of the Roblox audience — and learn how your brand can forge deep connections with Gen Z.

Resource Highlights

01

Get curious about Roblox and learn how the platform meets the unique interests of a massive audience.

02

Activate demographic insights on Roblox and introduce yourself to Gen Z.

03

Learn motivations and behaviors of Gen Z on Roblox, then strategize how to add value.

04

Connect to Roblox solutions that your brand can begin activating today.

Discover inspiration from successful brand activations

NHL: Reach & Fandom

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H&M: Engage & Immerse

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NHL: Reach & Fandom

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SPORTS

H&M: Engage & Immerse

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FASHION & BEAUTY

Get resourceful with these activation insights

Getting Started
Brand Guide

Activating on Roblox: Getting Started

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Getting Started
Solution 101

How to Build Engaging Brand Experiences on Roblox

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Getting Started
Solution 101

How to Create a Virtual Economy on Roblox

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