Reach the Next Generation with Roblox Advertising

Join the hundreds of brands, artists, and advertisers already engaging with millions of global daily users on the largest immersive platform.

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Meet This Unique Gen Z Audience where they’re deeply engaged

Gaming has become the primary arena for connection, expression, and influence with Gen Z + Gen Alpha. This positions Roblox as the platform to capture the time and attention of these hard-to-reach audiences.

Launch your brand in three steps

Get inspired

Explore strategies, optimizations, and outcomes from successful brand campaigns on Roblox.

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Identify goals

Align with your team on the right solutions to achieve your goals with a Roblox strategy.

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Start your campaign

Connect with a Roblox rep, launch your strategy, and execute using our scalable and impactful ad formats.

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Generate real value with immersive digital strategies

From highly-performant, opt-in video ads to scalable integrations to always-on immersive experiences, brands are mobilizing on Roblox and reaping real benefits. We provide the tools to measure impact with the same rigor you apply to any other media channel.

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Roblox Solutions

Solutions as unique as your brand

Powerful video

Reach players with high‑impact video through Rewarded Video and Billboard Video, designed for opt‑in attention and native, in‑world visibility.

Homepage placements

Command discovery with Homepage Hero, drive immersive traffic via Homepage Feature (beta), and capture intent with Homepage & Search Tiles.

Immersive integrations

Turn standard assets into immersive experiences with the Rewarded Video Experience, collaborate with creators through Brand Integrations (Roblox Brand Link), or build a persistent Experience.

Experiences

Create a virtual environment — from yoga studios to race tracks to watch parties — where your audience can explore, learn, play, and connect for deeper brand engagement.