Overview
Avatar items empower people to express themselves with imaginative items ranging from clothing to accessories. Leveraging avatar items are a perfect way for brands in the UGC program to amplify their presence on Roblox.
01
Browse
Explore trends on Roblox Marketplace and get inspired by avatar self-expression.
02
Develop
Select a development partner skilled in 3D visual effects to design your avatar item.
03
Upload
Upload your finished design to Roblox Marketplace and configure your sales details.
04
Repeat
Monitor your performance and get ready to design your next avatar item.
Collectible designs for virtual closets
Your own virtual fashion line
Design exclusive looks for a virtual runway or bring your physical products online for engaged people looking to expand their closet.
Pop-up shopping with avatar items
Create a one-of-a-kind shopping experience where people can collect your avatar items in a themed environment.
A thriving avatar economy
Sell avatar items in Roblox Marketplace and connect with people at scale as they purchase millions of goods every month.
Limited-time collections
Drive urgency and FOMO with avatar items that promote your IRL ventures — and encourage engagement beyond the platform.
Something for everyone
Whether your audience loves sports, movies, or fashion, you can create exciting connections with avatar items they’ll show off.