Overview
The National Football League (NFL) set out to deepen American football fan engagement and expand their reach to global markets on Roblox. They created Super NFL Tycoon, an immersive experience that would not only resonate with Roblox’s 79.5 million daily active users (DAUs), but also help them create innovative sponsorships and establish a long-lasting presence in the metaverse.*
* Data as of Q2 2024
Activation highlights
Inside the experience
Exclusive virtual merch
Unique branded storefronts
Immersive ads