NFL: Engage & Fandom

The National Football League (NFL) set out to deepen American football fan engagement and expand their reach to global markets on Roblox. They created Super NFL Tycoon, an immersive experience that would not only resonate with Roblox’s 88.9 million daily active users (DAUs), but also help them create innovative sponsorships and establish a long-lasting presence in the metaverse.*