Overview
Virtual goods empower people to express themselves with imaginative items ranging from clothing to accessories. Virtual goods are perfect for brands in the UGC program to amplify their presence on Roblox.
01
Browse
Explore trends on Roblox Marketplace and get inspired by avatar self-expression.
02
Develop
Select a development partner skilled in 3D visual effects to design your virtual good.
03
Upload
Upload your finished design to Roblox Marketplace and configure your sales details.
04
Repeat
Monitor your performance and get ready to design your next virtual good.
Collectible designs for virtual closets
Your own virtual fashion line
Design exclusive looks for a virtual runway or bring your physical products online for engaged people looking to expand their closet.
Pop-up shops with virtual goods
Create a one-of-a-kind shopping experience where people can collect your virtual goods in a themed environment.
A thriving avatar economy
Sell virtual goods in Roblox Marketplace and connect with people at scale as they purchase millions of goods every month.
Limited-time collections
Drive urgency and FOMO with virtual goods that promote your IRL ventures — and encourage engagement beyond the platform.
Something for everyone
Whether your audience loves sports, movies, or fashion, you can create exciting connections with virtual goods they’ll show off.