Overview
To ignite fandom for the movie Beetlejuice Beetlejuice among Gen Z and Alpha audiences, Warner Bros. created Beetlejuice: Escape the Afterlife, an immersive experience that brought Tim Burton’s iconic storyworld to life on Roblox. By conjuring a comprehensive campaign of exclusive avatar items and integrations with Roblox’s developer community, Warner Bros. drove an 11pp lift in theater visit intent for their film — and amplified their impact via Roblox ads.
Activation highlights
Bridging virtual and physical realms with integrations
Representing iconic movie moments with avatar items
Immersive environments
Encouraging exploration
Discovering the the experience with friends